McDonald’s, the food and beverages company, faced a drop in outlet sales during the pandemic. The brand wanted to increase in-store traffic, especially drive-through traffic, in Saudi Arabia’s Central and Eastern regions. The goal was to reassure customers that they can visit their stores and drive-throughs without putting their health at risk.
MEmob+ leveraged its location platform AllPings to create a custom audience segment based on customers’ behaviours, mobility, proximity, and affinity. Using data from over 1,100 McDonald’s and competitor restaurants, MEmob+ targeted this audience in real-time with ads promoting the brand’s safety protocols and the convenience of drive-throughs.