Dar Al Arkan, KSA’s renowned real estate development company, executed a month-long digital campaign to generate interest and leads for its premium properties. Although leads flowed in over the course of 2 weeks, most of them failed to qualify during follow-up phone calls. The goal was to enhance lead quality, but Dar Al Arkan required data-driven solutions rather than social targeting.
MEmob+ utilized geofencing around the real estate chain’s stores, competitors, and affluent neighborhoods to target Saudi residents with luxurious lifestyles, investors seeking high returns, and luxury homeowners who intended to invest in high-end properties. This data-driven approach enabled the company to attract organic traffic and generate relevant leads from a previously difficult-to-reach audience. Such precise profiling and targeting, based on location and intent, drove organic traffic to the site and generated highly relevant leads from a typically hard-to-reach audience.