MEmob+’s Location Signal Technology Helps McDonald’s Drive Foot Traffic and Customer Loyalty

McDonald’s continuous innovation and data-led marketing have contributed to its long-standing position in the market. McDonald’s launched the “Order Ahead” feature in response to the UAE’s fast-paced lifestyle, giving on-the-go customers a convenient way to save time. McDonald’s campaign in the UAE focused on increasing awareness and footfalls, and testing the readiness of the market […]