How Personalized Ads Led Sam and Emily to Their Dream Vacation
Sam and Emily found themselves longing for a much-needed family vacation—a chance to make meaningful memories with their kids. With their children’s enthusiastic expectations for a fun-filled adventure during the summer and their need for a peaceful retreat, the search for the ideal holiday destination became a challenge: Their main objective: Find a place where […]
Targeting the True Decision Makers of Back-to-School Shopping!
Hey advertisers! It’s that time of the year again—back-to-school season preparations are back again! Guess what? If you’re aiming to get your products on those shopping lists, it’s all about winning over the kiddos. Kids these days aren’t just tagging along for shopping—they’re the VIP decision-makers! From the coolest lunch boxes to the trendiest backpacks, […]
Racing to Success where F1 Thrills Meet Saudi Sights
Imagine your brand racing down the final stretch at the final corner, neck, and neck with competitors, and you’re looking for that one opening to pull ahead and take the checkered flag. In marketing, that edge comes from understanding and leveraging the latest trends in entertainment combined with understanding tourist behaviors and interests. Today, we’re […]
MENA Consumer Trends: Foodies, Green Influencers, and Hyperlocal Experiences
Consumer behavior in the MENA region is changing significantly due to factors like increased urbanization, growing affluence, and widespread use of digital technology. This shift is creating a varied consumer landscape, with distinct preferences and aspirations among different segments. The holy month of Ramadan provides a unique opportunity to connect with audiences in a personalized […]
Secrets to Seasonal Marketing Success: Tailor Your Shopper-Centric Strategy.
In 2022, Black Friday witnessed a remarkable $9.12 billion in online revenue, cementing its status as one of the premier shopping spectacles of the year. As we approach the upcoming Black Friday, brands are immersed in preparations for this momentous shopping event. Black Friday is more than just discounts; it’s about offering precisely tailored deals […]
Play to Win, How Gamified Ads Are Changing the Marketing Game
Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by […]
Unmissable Insights for a Successful Back-to-School Season
The back-to-school (BTS) season is a crucial period for retailers and businesses alike, representing a time of heightened consumer activity and significant revenue potential. As the anticipation of the new academic year builds, parents, students, and educators embark on a quest to equip themselves with all the essentials for a successful start. In this dynamic […]
Saudi Arabia’s QSR Market Surges Ahead with Unparalleled Growth
The Saudi Arabian Food Services Market is anticipated to reach USD 26.54 billion by 2026, growing at a CAGR of 7.68% during the forecast period. The Quick Service Restaurant (QSR) industry in Saudi Arabia is experiencing a dynamic and competitive landscape. The present state of the Quick Service Restaurant (QSR) industry in the country highlights […]
Get inside the mind of your target market this summer
The famous opening lines of Chaucer’s Canterbury Tales, ‘Aprille with his shoures soote’ (April with its sweet showers), stated that summer was the time when people longed to set off on their travels. Summer travel has existed for over 500 years, whether as pilgrimages that gave birth to the concept of ‘holidays’ (from ‘Holy Days’) […]
Heartwarming Mother’s Day Gifts for Mom
Learn from the best in the industry with tips, tools, and best practices from those in the know
Capitalize At The Largest Event Of The Year
The Biggest Football event is soon to kick off. The event has become more than just an international football tournament – it has morphed into an emotion that resonates with many. This is undoubtedly one of the most significant events of the year promising massive payoffs to marketers and advertisers. According to sources, the event […]
Spotting Mobile AD FRAUD – Even Uber Not Spared
Successful brands take a full-funnel and omnichannel marketing approach to support their measurement strategy With the scale of data available in today’s technology-driven world, organizations that are mobile centric, face an overwhelming amount of information. The days of measuring an app’s potential by how many downloads it received are long gone. These days, it can […]
Let your ads take you places!
At MEmob+, we’re taking our efforts to ensure clients maximize the efficacy of their marketing messages and creatives to a whole new level. We provide rich media solutions to ensure clients enhance their marketing activities. Knowing that the most important aspect of a marketing strategy is attracting your target audience. Rich media ads effectively accomplish […]
Personalisation: a marketing win-win
Remember the fundamental tenets of marketing, the 4 Ps: right product, right place, right price, right promotion? They were missing a fifth: right person, because personalisation ought to be at the heart of marketing. In the age of mass media, the right audience was a picture painted with broad brushstrokes. With data it’s incredibly refined […]
MEmob+ launches EXPO visitor audience segments
Staging the EXPO 2020 was always going to be a mammoth task, and, while the pandemic forced a one-year delay for its opening, millions still passed through its gates from October 2021. MEmob+, which has billions of profiles built on device IDs in its SMART data management platform, has matched at least 8 million visitors […]
From outdoor to in-store
The Ask: A German luxury car manufacturer wanted to assess the performance of its outdoor advertising placements in the Abu Dhabi emirate and in Kuwait. The main objective was to determine the OOH audience and work out the footfall conversions to its showrooms. It was a key step to work out the ROI of the […]
Maximizing Your Tourist Reach: A Data-Driven Approach from the Expo
The ambitious target of 25 million visitors to the Expo 2020 is achievable as long as we capitalise on every pocket of potential travelers. Looking at the usage of travel-related sites and apps shows that large numbers of people around the world are planning trips abroad for business or leisure. To reach this critical audience […]
Unlocking the Power of Data to Enhance Your Ramadan Experience
The Ramadan experience this year will once again be a mixture of tradition and adaptation to unique conditions. Here is a quick round-up of ways to make it as special and safe as possible. Covid guidelines – Avoid social gatherings: bring your guests to the table via Zoom, Google Meet, Botim…. – Ignore Iftar tents: […]
Ramadan Kiri with 30 recipes in one click
The Ask: Bel wanted to make sure its Kiri cheese was the star ingredient in Ramadan dishes in 2020, inspiring GCC women who shop and cook with its recipes. Using its deep knowledge of content preferences and mothers’ behaviours during the Holy Month, MEmob+ conceived a clever creative idea and a smart targeting approach to […]
McDonald’s gets tasty results from fresh geo-farmed data
The Ask: During the country’s curfew to contain the pandemic, McDonald’s RICC, the chain’s franchisee in the Northern, Eastern and Central regions of Saudi Arabia, wanted to stimulate its in-store traffic, particularly drive-through. The task was to engage with the people still driving around. The Answer: MEmob+ deployed geo-fences around the chain’ stores and their […]
IKEA part sale: right time, right place, right message
The Ask: To boost its in-store traffic for its part sale, IKEA UAE briefed MEmob+ with a five-week digital campaign targeting their stores’ respective catchment areas in Dubai, Abu Dhabi and Al Ain. The Answer: MEmob+ created tight geo-fences around IKEA’s four UAE stores, their respective catchment areas and competitor stores to capture the UDIDs […]
Tail-wagging results for Nestlé Purina with AllPings™ and STRETCH™
Purina, the pet food subsidiary of Nestlé, wanted to reach and promote its Pro Plan range of science-based nutrition products to dog and cat owners in the UAE. To achieve this, it called on MEmob+ to identify and gather data about pet owners first before engaging with this most relevant audience with precision. Traditionally, dogs […]
Boost Your Tourist Marketing with MEmob+
The Economics of Tourism in UAE Travel and Tourism have grown to be one of the UAE’s main economic drivers for the past decade. With Dubai Expo 2020 coming this October, the expectations, statistics, and opportunities in this sector are expected to double. The travel and tourism sector contributed to more than 20% of UAE’s […]
