Data Done Right: How MEmob+ Leads with Consented Data in MENA
At MEmob+, we are dedicated to upholding the highest standards of data privacy and user consent, ensuring that all our data handling processes are 100% compliant under TCF 2.2. This commitment allows brands to not only reach but also resonate with their target audience ethically and effectively. The Role of Transparency and Consent Framework (TCF) […]
Reaching Targeted Success with Compliance and Innovation
At MEmob+, we operate under a clear and effective mantra: COLLECT. ANALYZE. ADVERTISE. Here’s how we EMPOWER our advertising strategy with top-tier data practices: 100% Compliant Data Collection: We gather zero-party data directly from users—data that users provide willingly and proactively. Every piece of information is collected with full user consent, ensuring transparency and trust. […]
TCF 2.2 and Its Impact on Digital Advertising
Many businesses process users’ personal information to create personalized content and enhance digital advertising. The TCF is a voluntary accountability tool, and in May 2023, IAB Europe released version 2.2. The TCF is a voluntary framework that businesses can implement to assist with serving digital ads while honoring laws like the GDPR and ePrivacy Directive. […]
Geohash: Targeting precision for your marketing decision
What is Geohash? Geohash is a public-domain Geocoding system. It is a simple way to encode latitudes and longitudes into short alphanumeric strings. The user could be anywhere in that area, they are not necessarily in the center of the area. This is really useful as latitude and longitude only represent a single point on […]
Play to Win, How Gamified Ads Are Changing the Marketing Game
Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by […]
The Pioneers of a Progressing World
The more we progress into a world led by companies holding a monopoly over consumers across the globe, the more we are losing sight of our identities without having a targeted direction to how the world will be in the future. In 2022, 122 billion dollars was spent by brands on advertisements with an expected […]
How Blockchain technology & Metaverse strategy will shape the future of the food industry
The metaverse has gained a lot of traction this decade, with big, well-known brands entering the virtual world. Despite still being in the early stages, and people continuously trying to fully grasp the concept of virtual reality, numerous industries are racing to get a slice of the pie and be part of the Metaverse experience. […]
Metaverse and Blockchain – Dawn of a New Era
Marketing success in this day and age is determined by how well modern technologies are embraced and how businesses keep up with rapid developments in the marketing world. Are we ready for the future? Recently, the term Metaverse is generating quite a buzz. It refers to a shared virtual environment bridging the digital and virtual […]
Future of Digital Marketing With MEmob+ & Blockchain
They say the sky’s the limit, but what they don’t know is at MEmob+ there’s no limit! As technology and humanity continue to evolve, the world is getting more virtual with the creation of new changes and techniques. Introducing the latest innovation, Blockchain technology , invades all businesses and industries to become the new future. […]
