Reaching Targeted Success with Compliance and Innovation

At MEmob+, we operate under a clear and effective mantra: COLLECT. ANALYZE. ADVERTISE. Here’s how we EMPOWER our advertising strategy with top-tier data practices: 100% Compliant Data Collection: We gather zero-party data directly from users—data that users provide willingly and proactively.   Every piece of information is collected with full user consent, ensuring transparency and […]

TCF 2.2 and Its Impact on Digital Advertising

Many businesses process users’ personal information to create personalized content and enhance digital advertising. The TCF is a voluntary accountability tool, and in May 2023, IAB Europe released version 2.2. The TCF is a voluntary framework that businesses can implement to assist with serving digital ads while honoring laws like the GDPR and ePrivacy Directive. […]

Geohash: Targeting precision for your marketing decision

What is Geohash? Geohash is a public-domain Geocoding system. It is a simple way to encode latitudes and longitudes into short alphanumeric strings. The user could be anywhere in that area, they are not necessarily in the center of the area. This is really useful as latitude and longitude only represent a single point on […]

Play to Win, How Gamified Ads Are Changing the Marketing Game

Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by […]

The Pioneers of a Progressing World

The more we progress into a world led by companies holding a monopoly over consumers across the globe, the more we are losing sight of our identities without having a targeted direction to how the world will be in the future. In 2022, 122 billion dollars was spent by brands on advertisements with an expected […]

Metaverse and Blockchain – Dawn of a New Era

Marketing success in this day and age is determined by how well modern technologies are embraced and how businesses keep up with rapid developments in the marketing world. Are we ready for the future? Recently, the term Metaverse is generating quite a buzz. It refers to a shared virtual environment bridging the digital and virtual […]

Future of Digital Marketing With MEmob+ & Blockchain

They say the sky’s the limit, but what they don’t know is at MEmob+ there’s no limit!  As technology and humanity continue to evolve, the world is getting more virtual with the creation of new changes and techniques. Introducing the latest innovation, Blockchain technology , invades all businesses and industries to become the new future. […]

Breaking Up with Cookies: A Fresh Approach to Digital Advertising

When third-party cookies finally go, we’ll have to find and combine a mass of consumer understanding with an actual ad, targeting strategy or a digital aggregation strategy. But if we manage to bring the two together, we’ll drive more engagement, said the guests on a panel at the 2021 Web Summit. Data and service companies […]

A level data playing field

Apple, Amazon, Google, Facebook, they’re all getting bigger with data, often at the expense of smaller companies. Apple can now say they now have an advertising platform based on first party data. Like Google or Facebook, they can say “to use our data you need to advertise with us”. Being transparent would be to say […]

From Top to Bottom: How a Full Funnel Boosts Your Conversion Rates

There was a time when mass marketing prevailed, when economies of scale ruled, and wastage was acceptable. Instead of a generic, all-encompassing approach, brands can now deploy activities and messages best suited to individuals’ needs and position in the purchase funnel. Today, brands can speak to consumers one on one, so why are we still […]

Smart Data Collection: Navigating the Post-Cookie Era

We’re a couple of years away from a radical change in the way digital marketing operates. In 2023, third-party cookies, little pieces of code that report back on users’ internet journeys, will no longer be supported by Google’s Chrome browser. One piece of good news: first-party cookies are safe. While Safari and Firefox have done […]