Play to Win, How Gamified Ads Are Changing the Marketing Game
Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by […]
The Pioneers of a Progressing World
The more we progress into a world led by companies holding a monopoly over consumers across the globe, the more we are losing sight of our identities without having a targeted direction to how the world will be in the future. In 2022, 122 billion dollars was spent by brands on advertisements with an expected […]
How Blockchain technology & Metaverse strategy will shape the future of the food industry
The metaverse has gained a lot of traction this decade, with big, well-known brands entering the virtual world. Despite still being in the early stages, and people continuously trying to fully grasp the concept of virtual reality, numerous industries are racing to get a slice of the pie and be part of the Metaverse experience. […]
Metaverse and Blockchain – Dawn of a New Era
Marketing success in this day and age is determined by how well modern technologies are embraced and how businesses keep up with rapid developments in the marketing world. Are we ready for the future? Recently, the term Metaverse is generating quite a buzz. It refers to a shared virtual environment bridging the digital and virtual […]
Future of Digital Marketing With MEmob+ & Blockchain
They say the sky’s the limit, but what they don’t know is at MEmob+ there’s no limit! As technology and humanity continue to evolve, the world is getting more virtual with the creation of new changes and techniques. Introducing the latest innovation, Blockchain technology , invades all businesses and industries to become the new future. […]
Breaking Up with Cookies: A Fresh Approach to Digital Advertising
When third-party cookies finally go, we’ll have to find and combine a mass of consumer understanding with an actual ad, targeting strategy or a digital aggregation strategy. But if we manage to bring the two together, we’ll drive more engagement, said the guests on a panel at the 2021 Web Summit. Data and service companies […]
A level data playing field
Apple, Amazon, Google, Facebook, they’re all getting bigger with data, often at the expense of smaller companies. Apple can now say they now have an advertising platform based on first party data. Like Google or Facebook, they can say “to use our data you need to advertise with us”. Being transparent would be to say […]
From Top to Bottom: How a Full Funnel Boosts Your Conversion Rates
There was a time when mass marketing prevailed, when economies of scale ruled, and wastage was acceptable. Instead of a generic, all-encompassing approach, brands can now deploy activities and messages best suited to individuals’ needs and position in the purchase funnel. Today, brands can speak to consumers one on one, so why are we still […]
Smart Data Collection: Navigating the Post-Cookie Era
We’re a couple of years away from a radical change in the way digital marketing operates. In 2023, third-party cookies, little pieces of code that report back on users’ internet journeys, will no longer be supported by Google’s Chrome browser. One piece of good news: first-party cookies are safe. While Safari and Firefox have done […]
