SAUDI E-SPORTS FEDERATION is the pioneer in the e-sports gaming industry, Saudi-e-league tournament is the core of E-sports in Saudi Arabia with the main goal to bridge between Saudi Esports clubs and players to the world, with the aim of representing the country in both local and international forums. The main objective of the campaign was to raise awareness, increase viewership, and drive higher participation in the online tournament while increasing ticket sales.
We used MEmob+’s AllPings technology to precisely track and monitor audience behavior. We identified audiences using first-party data based on their location behavior, mobility, and online activity. We targeted our audience using this data across multiple channels, including Meta, Snapchat, and Display ads. By unifying the frequency of ad delivery across channels, our proprietary solution “Stretch” ensured that we maximized our unique reach and achieved a higher ROI. This approach helped increase engagement, higher than the benchmark leading to an uplift in viewership and ticket sales.