Nike, the industry leader in footwear and sports equipment, aimed to encourage home workouts and boost sales during Ramadan in classic Nike style.
Daytime fasting, on the other hand, posed a problem for the business since it disrupted training regimens and reduced demand for sports apparel. Nike intended to reach out to goal-oriented sports enthusiasts for increasing foot traffic to shopping malls. Nike partnered with MEmob+ on the ‘Start Fresh’ campaign to drive footfall.
MEmob+’s geo-fencing technology, millions of enriched profiles, and collaborations with local athlete ambassadors for unique video content helped Nike achieve outstanding results and drive footfalls to their stores, including an impressive 2.2 million impressions with 1.2 million unique users (twice as much as expected).