Category: Blogs

  • Spotting Mobile AD FRAUD – Even Uber Not Spared

    August 10, 2022
    Successful brands take a full-funnel and omnichannel marketing approach to support their measurement strategy With the scale of data available […]
  • Let your ads take you places!

    March 30, 2022
    At MEmob+, we're taking our efforts to ensure clients maximize the efficacy of their marketing messages and creatives to a […]
  • Personalisation: a marketing win-win

    February 21, 2022
    Remember the fundamental tenets of marketing, the 4 Ps: right product, right place, right price, right promotion? They were missing […]
  • MEmob+ opens European HQ in Madrid

    February 21, 2022
    We're very excited to announce our expansion in Europe with the opening of a new regional HQ in Madrid. We […]
  • MEmob+ launches EXPO visitor audience segments

    February 21, 2022
    Staging the EXPO 2020 was always going to be a mammoth task, and, while the pandemic forced a one-year delay […]
  • Al Eskandarani joins as CTO

    February 10, 2022
    Mohammed Al Eskandarani has joined MEmob+ as our new Chief Technology Officer. In his new role, he will develop the […]
  • MEmob+ expands in Riyadh and Doha

    February 3, 2022
    We're thrilled to announce that we're building on our success in Saudi Arabia and Qatar with the opening of offices […]
  • From outdoor to in-store

    December 12, 2021
    The Ask: A German luxury car manufacturer wanted to assess the performance of its outdoor advertising placements in the Abu […]
  • Cookieless but not senseless

    December 8, 2021
    When third-party cookies finally go, we'll have to find and combine a mass of consumer understanding with an actual ad, […]
  • A level data playing field

    December 5, 2021
    Apple, Amazon, Google, Facebook, they're all getting bigger with data, often at the expense of smaller companies. Apple can now […]
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