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Personalisation: a marketing win-win
February 21, 2022Remember the fundamental tenets of marketing, the 4 Ps: right product, right place, right price, right promotion? They were missing […] -
From outdoor to in-store
December 12, 2021The Ask: A German luxury car manufacturer wanted to assess the performance of its outdoor advertising placements in the Abu […] -
Cookieless but not senseless
December 8, 2021When third-party cookies finally go, we'll have to find and combine a mass of consumer understanding with an actual ad, […] -
A level data playing field
December 5, 2021Apple, Amazon, Google, Facebook, they're all getting bigger with data, often at the expense of smaller companies. Apple can now […]
