Category: Media

  • Personalisation: a marketing win-win

    February 21, 2022
    Remember the fundamental tenets of marketing, the 4 Ps: right product, right place, right price, right promotion? They were missing […]
  • From outdoor to in-store

    December 12, 2021
    The Ask: A German luxury car manufacturer wanted to assess the performance of its outdoor advertising placements in the Abu […]
  • Cookieless but not senseless

    December 8, 2021
    When third-party cookies finally go, we'll have to find and combine a mass of consumer understanding with an actual ad, […]
  • A level data playing field

    December 5, 2021
    Apple, Amazon, Google, Facebook, they're all getting bigger with data, often at the expense of smaller companies. Apple can now […]