Category: Strategy

  • Personalisation: a marketing win-win

    February 21, 2022
    Remember the fundamental tenets of marketing, the 4 Ps: right product, right place, right price, right promotion? They were missing […]
  • A funnel is better full

    November 22, 2021
    There was a time when mass marketing prevailed, when economies of scale ruled, and wastage was acceptable. Instead of a […]