Retarget consumers who have visited an area of interest in the past within a specified time period.
MARKET RESEARCH & ANALYSIS
Harness, enrich, and activate the power of your data. Choose MEmob’s analytics platform to monetize big data effectively, and across the digital advertising ecosystem.
Market Insights
Strategize better by understanding your brand, market, and competitors. Integrate actionable market insights with data technology.
Audience Study
Understand consumers’ online and offline journeys including demographic and psychographic data, along with digital footprints and physical points-of-interest.
Location Analysis
Acquire real-time and historical location data based on users’ mobility and dwell time. Evaluate and plan for your Out Of Home campaigns with measurable data.
THE IMPORTANCE OF MARKET RESEARCH
- Acquire in-depth attribution & audience analytics reports
- Map your audience data and understand their monthly mobility
- Make decisions about pricing, promotion, product and location
- Deeply understand how your products fit your target market
- Identify new opportunities for marketing your products
- Give context to your performance and industry reputation
- Test concepts, new products or marketing ideas
DATA SOURCES
DATA ELEMENTS
- SDKs
- Cookies and crawlers
- Geographical location
- Direct users input
- Beacon location providers
DATA FEEDS
- Transactional data
- Application activity
- Device attribute
- General location
- Point of Interest
DATA SOURCES
DATA ELEMENTS
- SDKs
- Cookies and crawlers
- Geographical location
- Direct users input
- Beacon location providers
DATA FEEDS
- Transactional data
- Application activity
- Device attribute
- General location
- Point of Interest
MARKET ENVIRONMENT
- Market demographic
- Market size and trends
- Marketing channels
- Brand lift study
- Needs and expectations
- Competitor analysis
MARKET ENVIRONMENT
- Market demographic
- Market size and trends
- Marketing channels
- Brand lift study
- Needs and expectations
- Competitor analysis
AUDIENCE ENVIRONMENT
- Persona modeling
- Consumer demographics
- Sociographics and technographics
- Trends and seasonality
- Needs and expectations
- Attitudes, interests, and behaviors
LOCATION ENVIRONMENT
- OOH measurement
- Communities analysis
- POI studies
- Audience mobility reports
GEOFENCING & TARGETING
Reach your audience in real-time within any area or point of interest they dwell at. MEmob’s location technology offers polygonal fences with pin-point accuracy.
PREDICTIVE LOCATION
Target consumers who show a strong probability of visiting a specific location in the future based on MEmob’s predictive location technology.
GEOFARMING & RETARGETING
