AllPings is a SaaS Location Intelligence Platform powered by the effectiveness of precision location mapping and enriched with deep audience insights.
Through a single dashboard, elevate your strategy by pinpointing consumers’ movements in the real world and understand their online and offline behaviours.
IDENTIFY
ANALYZE
UNDERSTAND
ACTIVATE
MEASURE
7 Reasons why marketers choose AllPings platform.
AllPings enables you to focus your digital budget on in-market customers, reducing budget waste on a broad audience.
AllPings helps you to distinguish between your own customers and those of your competitors.
This differentiation allows you to tailor distinct strategies and audiences for retention and acquisition campaigns, driving sales growth and increasing market share.
AllPings offers continuous insights into competitor store traffic and customer demographics and behaviour.
This data, combined with comparative studies, allows you to retarget visitors and grow your market share.
AllPings bridges the measurement gap between your media campaigns and in-store traffic, allowing you to measure the footfall generated by your marketing efforts across both OOH and digital channels.
AllPings provides precise and comprehensive insights into the audience exposed to your OOH campaigns, attributes exposure to in-store visits, and enables retargeting of the relevant audience on digital channels.
By implementing the AllPings pixel on your website, you can collect Device IDs of your visitors, enrich this data with behavioural insights, and retarget them across digital platforms. Additionally, you can track the volume of store visits from your website visitors, both at your own stores and those of your competitors
AllPings complies with data privacy regulations including GDPR (Europe), CCPA (USA), PDPL (KSA).
It holds the E-privacy seal, and has the IAB TCF2.2 string incorporated.
Advanced Features
1. User-friendly platform
Easy to navigate, well-organized and intuitive interface to simplify your tasks.
2. Simple set up & location card creation
Choose 1 or multiple locations to create your personalized audience cards.
3. Highly customizable settingsÂ
Set up your card by choosing visit period, area radius, weekdays and times of day.
4. Predictive analysisÂ
Target the right audience based on their historic behaviour patterns.
5. Insightful audience data / reports
Each card provides detailed audience insights to evolve your marketing strategy, customize ads and plan data-driven campaigns.
6. One click activation
Activate any card instantly on social media platforms and programmatic.
7. Cross-matching
Get match rate between your stores and competition. Remarket campaigns to attract customers to your stores.
8. Multiple user accounts
Variety of privileges and easy control.
9. Global Reach
Engage with audiences across 150 countries with easy switch options.
