 Changan, an emerging brand in the global automotive industry, targeted the competitive Saudi Arabian market for expansion.
However, they faced heavy competition from well-established brands, and shifting consumer’s preferences was challenging.
Utilizing MEmob+’s AllPings location intelligence platform, MEmob+ identified key consumer segments, developed rich media ads tailored for each audience segment, and delivered ads on social channels, mobile web, and in-app to ensure comprehensive market coverage.
Results:
- Generated 14,946 attributed footfalls
- Achieved a 29.48% advocacy rate
- 71.51% increase in CTR
Learn the details of the campaign
Download the Case Study Below
