Dove’s Targeted Campaign Success in the UAE and KSA with MEmob+

Dove, a leading personal care brand, aimed to reignite emotional connections with women in the UAE and KSA by positioning itself as a comforting, nourishing, and simple alternative to harsh soaps. 

Challenges to Overcome:

1. Targeted Reach
2. Creative Engagement
3. Data-Driven Targeting

Objectives:

• Increase brand awareness and emotional connection with Dove.
• Drive trial and conversion among new users.
• Maintain and strengthen loyalty among existing Dove users.

Takeaways:

Three marketing tips inspired by Dove’s success story in the UAE and KSA:

1. Deep Audience Insights
2. Interactive Content
3. Data-Driven Retargeting

Download the full case study