Dove, a leading personal care brand, aimed to reignite emotional connections with women in the UAE and KSA by positioning itself as a comforting, nourishing, and simple alternative to harsh soaps.Â
Challenges to Overcome:
- Targeted Reach
- Creative Engagement
- Data-Driven Targeting
Objectives:
- Increase brand awareness and emotional connection with Dove.
- Drive trial and conversion among new users.
- Maintain and strengthen loyalty among existing Dove users.
Takeaways:
Three marketing tips inspired by Dove’s success story in the UAE and KSA:
- Deep Audience Insights
- Interactive Content
- Data-Driven Retargeting