How Purina Pro Plan Won Over UAE Pet Owners with MEmob+’s Precision Marketing

Background:

The UAE’s pet ownership scene is booming. Purina Pro Plan, a leader in pet nutrition, aimed to capitalize on this trend. However, with a crowded market of pet food brands, reaching and engaging the right pet owners effectively was a challenge.

Challenges To Overcome:

1. Standing Out in a Crowded Market
2. Identifying the Right Audience
3. Personalization at Scale

MEmob+ Solutions:

1. Precision Targeting: Using AllPings’ location intelligence platform
2. Consumer Insights: Follow-up surveys were conducted 
3. Personalized Engagement: Leveraging this enriched data

Results:

1. Top Engagement: 900,000 surveys completed
2. High Click-Through Rate: An 8.98% engagement rate and a 1.95% click-through rate
3. Customer Acquisition Boost…
4. Measurable Impact…

To read the full insights download the case study