With the goal of transforming how FMCG brands interact with consumers, Kiri partnered with MEmob+ to craft a campaign that would go beyond standard awareness tactics, embedding the brand into the daily lives of its consumers through innovative digital strategies.
The objectives were clear: reach the right people, get higher engagement and conversions, and assess the overall impact of the campaign.
With MEmob+ solutions of Precise Targeting with Location and Behavioral Data and Strategic Ad Placement and Frequency across multiple channels, the campaign yielded outstanding results.
Achieving a 23.43% conversion rate Kiri gained consistent brand awareness and stayed top-of mind of consumers for a long time.
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