KitKat, a renowned chocolate brand, aimed to resonate with Gen Z, shoppers, and digital-savvy audiences in the UK and Germany. Using MEmob+, KitKat leveraged interactive gamified ads, brand lift studies, and insightful analytics to boost brand awareness, engagement, foot traffic, and brand recall.
Challenge: KitKat faced challenges in engaging tech-savvy teenagers, measuring offline impact, and ensuring brand safety.
Objectives:
- Boost brand awareness
- Engage Genz & Shoppers
- Measure foot traffic
- Assess campaign impact
- Gather consumer insights
Results:
- Engagement Rates: 6.73% in the UK, 6.42% in Germany
- Ad Viewability: 72.94% in the UK, 72.56% in Germany
- Unique Reach: 501,227 in the UK, 600,458 in Germany
(For more details, please refer to the full case study)
