Babyshop, Landmark Group’s one-stop children’s concept store, was experiencing a declining conversion rate. Their challenge was to raise awareness and drive new app installs. They also wanted to retarget new as well as former inactive app installers to drive acquisitions. For this, they aimed at targeting mothers and pregnant women across the UAE to drive foot traffic and boost ROI of 10:1.
MEmob+ used its 1st party data to create a custom segment and executed the campaign in two stages, offering a discount on first purchase to incentivize new installs and retargeting with a sale. The ads were served across mobile sites, apps, and social media to drive awareness and boost ROI.
