Almarai, the world’s largest vertically integrated dairy firm, launched a wide range of unique premium (Farm’s Select) smoothies to capitalize on the increasing trend of health and indulgence without compromise in Saudi Arabia. Their goal was to raise awareness and generate demand from discerning consumers. The challenge was to identify and target the right profiles while also reaching them at scale with an engaging and awareness-building ad format.
MEmob+ successfully targeted health-conscious individuals in Saudi Arabia through geo-fencing technology, rich mobile data, and behavior analysis, resulting in increased awareness for Farm’s Select smoothie video ads.
