During Ramadan, a leading sports brand faced significant challenges as fasting disrupted routines and decreased demand for athletic apparel.
Anticipating a potential 15% decline in foot traffic at their Dubai Mall store, the brand aimed to sustain sales and attract new customers.
Through MEmob+’s data-driven “Fresh Start” campaign, which leveraged location intelligence and audience profiling, the brand not only maintained its market dominance but also achieved remarkable results:
- 25% uplift in sales
- 40% increase in reward redemptions.
This case study showcases how innovative, data-driven strategies can overcome cultural challenges and drive substantial growth.
