Visa continuously adapts to the evolving financial landscape by introducing secure, convenient payment solutions. However, with the rise in international travel, Visa wanted to encourage tourists to choose their cards over cash and competitors.
MEmob+ provided deep comprehensive demographic and enriched audience data, identifying specific consumer segments by utilizing IP data detection and location intelligence technology to precisely identify and target potential travelers and tourists already located in the target destinations globally.
Key Campaign Strategies Included:
- Custom-Tailored Creatives
- Promotion of Contactless Payments
- Showcasing Merchant Offers
The campaign achieved remarkable results in terms of reach, engagement, and behavioral impact.
- Delivered 3,172,156 impressions to tourists from the UAE, KSA, Kuwait, and Qatar. These audiences were either already in or intended to visit the UK, Italy, and France
- Achieved an overall click-through rate (CTR) of 1.50%
- Successfully reached 328,554 unique users through the Cross Border campaign
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