From DATA to STRATEGY | Offline and Online Consumer Behavior Insights in the GCC During Ramadan
From DATA to STRATEGY: Consumer Behavior Insights in the GCC During Ramadan 2024 Ramadan 2024 revealed a dynamic blend of tradition and innovation across the GCC, creating unprecedented opportunities for brands to connect with their audiences. This case study dives into the offline and online consumer behavior trends shaping the region during Ramadan. Learn how […]
Predictive Analysis Leading to Activation Approach EV Pop-Up Store Launch
Objective: Identify optimal locations for a pop-up store launch in Dubai, UAE, to maximize sales. Methodology: Geofencing and Mobility Analysis Audience Segmentation and Profiling Predictive Analysis Pop-Up Store Location Selection Results: Identified approximately 5,000 individuals Pinpointed high-traffic areas Generated 21 car sales Conclusion: The data-driven approach demonstrated the power of predictive analytics in driving business […]
Changan’s Location-Powered, Award-Winning Innovative Market Entry in Saudi Arabia
Changan, an emerging brand in the global automotive industry, targeted the competitive Saudi Arabian market for expansion. However, they faced heavy competition from well-established brands, and shifting consumer’s preferences was challenging. Utilizing MEmob+’s AllPings location intelligence platform, MEmob+ identified key consumer segments, developed rich media ads tailored for each audience segment, and delivered ads […]
From Exposure to Action – Outdoor Ads to Showroom Visits
Dive into our comprehensive case study showcasing how advanced geo-targeting can revolutionize advertising effectiveness. Discover how MEmob+’s proprietary technology was leveraged by a leading luxury car brand in Abu Dhabi and Kuwait to not only attract the eyes but to precisely track the transition from outdoor ad exposure to showroom visits. This case study highlights […]
