Changan’s Location-Powered, Award-Winning Innovative Market Entry in Saudi Arabia
Changan, an emerging brand in the global automotive industry, targeted the competitive Saudi Arabian market for expansion. However, they faced heavy competition from well-established brands, and shifting consumer’s preferences was challenging. Utilizing MEmob+’s AllPings location intelligence platform, MEmob+ identified key consumer segments, developed rich media ads tailored for each audience segment, and delivered ads […]
From Exposure to Action – Outdoor Ads to Showroom Visits
Dive into our comprehensive case study showcasing how advanced geo-targeting can revolutionize advertising effectiveness. Discover how MEmob+’s proprietary technology was leveraged by a leading luxury car brand in Abu Dhabi and Kuwait to not only attract the eyes but to precisely track the transition from outdoor ad exposure to showroom visits. This case study highlights […]
