From DATA to STRATEGY | Offline and Online Consumer Behavior Insights in the GCC During Ramadan
From DATA to STRATEGY: Consumer Behavior Insights in the GCC During Ramadan 2024 Ramadan 2024 revealed a dynamic blend of tradition and innovation across the GCC, creating unprecedented opportunities for brands to connect with their audiences. This case study dives into the offline and online consumer behavior trends shaping the region during Ramadan. Learn how […]
KitKat’s Interactive Gamified Campaign Won Genz & Shoppers’ Hearts
KitKat, a renowned chocolate brand, aimed to resonate with Gen Z, shoppers, and digital-savvy audiences in the UK and Germany. Using MEmob+, KitKat leveraged interactive gamified ads, brand lift studies, and insightful analytics to boost brand awareness, engagement, foot traffic, and brand recall. Challenge: KitKat faced challenges in engaging tech-savvy teenagers, measuring offline impact, and […]
Driving Higher ROI for Saudi E-Leagues with MEmob+’s Proprietary Solution “Stretch”
SAUDI E-SPORTS FEDERATION is the pioneer in the e-sports gaming industry, Saudi-e-league tournament is the core of E-sports in Saudi Arabia with the main goal to bridge between Saudi Esports clubs and players to the world, with the aim of representing the country in both local and international forums. The main objective of the campaign […]
