Dove’s Targeted Campaign Success in the UAE and KSA with MEmob+
Dove, a leading personal care brand, aimed to reignite emotional connections with women in the UAE and KSA by positioning itself as a comforting, nourishing, and simple alternative to harsh soaps. Challenges to Overcome: Targeted Reach Creative Engagement Data-Driven Targeting Objectives: Increase brand awareness and emotional connection with Dove. Drive trial and conversion among new […]
MEmob+ Amplifies Luxury Brand’s OOH Impact & supercharged its visitation rates to 2M+ Devices
Visibility into the effectiveness of Luxury Brand’s Out-of-Home (OOH) was a major concern, particularly in high-exposure locations like Sheikh Zayed Road. They were unable to determine how many potential customers were exposed to the OOH and how many of those customers visited relevant points of sale (POS). Allpings, MEmob+’s proprietary Location Intelligence Solution, reshaped luxury marketing. […]
