OOH Measurement & Brand Impact Case Study
A leading luxury brand set out to answer a simple question in Dubai: Can OOH drive real luxury retail outcomes, not just visibility? With MEmob+, Gateway Screens on Sheikh Zayed Road were measured against what truly matters: who saw the campaign and who actually walked into stores at destinations like Dubai Mall and Mall of […]
Dove’s Targeted Campaign Success in the UAE and KSA with MEmob+
Dove, a leading personal care brand, aimed to reignite emotional connections with women in the UAE and KSA by positioning itself as a comforting, nourishing, and simple alternative to harsh soaps. Challenges to Overcome: Targeted Reach Creative Engagement Data-Driven Targeting Objectives: Increase brand awareness and emotional connection with Dove. Drive trial and conversion among new […]
MEmob+ Amplifies Luxury Brand’s OOH Impact & supercharged its visitation rates to 2M+ Devices
Gaining clear visibility into the effectiveness of a luxury brand’s Out-of-Home (OOH) campaigns was a major challenge; especially across high-traffic locations like Sheikh Zayed Road. The brand could not determine how many potential customers were exposed to its OOH ads or how many of those viewers actually visited key points of sale. AllPings, MEmob+’s proprietary […]
