From DATA to STRATEGY | Offline and Online Consumer Behavior Insights in the GCC During Ramadan
From DATA to STRATEGY: Consumer Behavior Insights in the GCC During Ramadan 2024 Ramadan 2024 revealed a dynamic blend of tradition and innovation across the GCC, creating unprecedented opportunities for brands to connect with their audiences. This case study dives into the offline and online consumer behavior trends shaping the region during Ramadan. Learn how […]
Data-Driven Approach to Boost Sales and Foot Traffic with Data-Driven Strategies
A leading Quick-Service Restaurant (QSR) experienced a 38.91% drop in sales, a time usually full of opportunity. The brand aimed to not just survive but thrive by reversing this decline and revitalizing its presence. Objective: Boost Brand Positioning Boost Sales and Customer Engagement Drive Online to Offline Footfalls Results: Through MEMob+ technology-based strategic approach, the […]
McDonald’s UAE and MEmob+ – Driving Foot Traffic with Data-Driven Marketing
McDonald’s faced the challenge of meeting theMcDonald’s UAE and MEmob+ – Driving Foot Traffic with Data-Driven Marketing needs of time-strapped consumers. To maintain market leadership and enhance customer experience, McDonald’s introduced the “Order Ahead” feature. Challenges To Overcome: Shifting Consumer Behavior Targeted Communication Optimizing Campaign Performance Solution: Hyper-Targeting with Real-Time Insights Always-On Insights Audience […]
QSR Brand’s 24k offline & online conversions with MEmob+’s Precision Targeting
A famous QSR Brand with over 145 stores, one the biggest Shawarma chains in Saudi Arabia, needed to raise online and offline sales while requiring help for 2 sub-challenges: The introduction of a new line of products for their breakfast menu at a limited number of stores. Increasing sales at a selected list of low-performing […]
McDonald’s Campaign Wins a Silver Award, Thanks to Memob+’s Unique Location Data Intelligence
McDonald’s, the food and beverages company, faced a drop in outlet sales during the pandemic. The brand wanted to increase in-store traffic, especially drive-through traffic, in Saudi Arabia’s Central and Eastern regions. The goal was to reassure customers that they can visit their stores and drive-throughs without putting their health at risk. MEmob+ leveraged its […]
