The Award-Winning ‘Fresh Start’ that Sparked Sales: Leading Sport’s Brand Ramadan Campaign
During Ramadan, a leading sports brand faced significant challenges as fasting disrupted routines and decreased demand for athletic apparel. Anticipating a potential 15% decline in foot traffic at their Dubai Mall store, the brand aimed to sustain sales and attract new customers. Through MEmob+’s data-driven “Fresh Start” campaign, which leveraged location intelligence and audience profiling, […]
