Data Done Right: How MEmob+ Leads with Consented Data in MENA

At MEmob+, we are dedicated to upholding the highest standards of data privacy and user consent, ensuring that all our data handling processes are 100% compliant under TCF 2.2. This commitment allows brands to not only reach but also resonate with their target audience ethically and effectively.  The Role of Transparency and Consent Framework (TCF) […]

Green Advertising Solutions – A Commitment to Sustainability

In the world of Sustainability… WE ARE advertising responsibly! In today’s world, “sustainability” isn’t just a buzzword; it’s an important component of brand integrity. Consumers are becoming selective; favoring brands that commit to environmental responsibility over those simply capitalizing on trends. This blog explores how we, at MEmob+, aren’t just talking about sustainability, but living […]

Precision in Personalization: MEmob+ Back-to-School Story

Sam, having successfully navigated the world of targeted advertising and embraced his new look, found himself amidst the hustle and bustle of back-to-school preparations. His wife, Emily, embarked on a mission to procure all the essential supplies for their kids. Picture this: As Emily scrolled through her social media feed, the algorithms whispered among themselves, […]

Reaching Targeted Success with Compliance and Innovation

At MEmob+, we operate under a clear and effective mantra: COLLECT. ANALYZE. ADVERTISE. Here’s how we EMPOWER our advertising strategy with top-tier data practices: 100% Compliant Data Collection: We gather zero-party data directly from users—data that users provide willingly and proactively. Every piece of information is collected with full user consent, ensuring transparency and trust. […]

TCF 2.2 and Its Impact on Digital Advertising

Many businesses process users’ personal information to create personalized content and enhance digital advertising. The TCF is a voluntary accountability tool, and in May 2023, IAB Europe released version 2.2. The TCF is a voluntary framework that businesses can implement to assist with serving digital ads while honoring laws like the GDPR and ePrivacy Directive. […]

Grabbing Attention in the First 5 Seconds – Ads In The Gaming World

In-Game Advertising: Creating in-game video ads is a brilliant strategy to engage audiences and generate excitement around your brand and its products, but it presents a unique challenge: capturing players’ attention within seconds. With the option to exit ads delivered in different formats after just 5 seconds, you often have only a brief moment to […]

How Personalized Ads Led Sam and Emily to Their Dream Vacation

Sam and Emily found themselves longing for a much-needed family vacation—a chance to make meaningful memories with their kids. With their children’s enthusiastic expectations for a fun-filled adventure during the summer and their need for a peaceful retreat, the search for the ideal holiday destination became a challenge: Their main objective: Find a place where […]

Targeting the True Decision Makers of Back-to-School Shopping!

Hey advertisers! It’s that time of the year again—back-to-school season preparations are back again! Guess what? If you’re aiming to get your products on those shopping lists, it’s all about winning over the kiddos. Kids these days aren’t just tagging along for shopping—they’re the VIP decision-makers! From the coolest lunch boxes to the trendiest backpacks, […]

From Scroll to Sale: The 3 Steps of Personalized Advertising Journey

 “Restore your hair, own your look! Get a 20% discount on your selected package!” Caught while scrolling through his Instagram account, Sam stumbled upon this irresistible ad from a downtown hair transplant clinic just 30 minutes away from his doorstep. Interested, he excitedly told his wife and instantly booked an appointment. Yet, as the initial […]

Secrets to Seasonal Marketing Success: Tailor Your Shopper-Centric Strategy.

In 2022, Black Friday witnessed a remarkable $9.12 billion in online revenue, cementing its status as one of the premier shopping spectacles of the year. As we approach the upcoming Black Friday, brands are immersed in preparations for this momentous shopping event. Black Friday is more than just discounts; it’s about offering precisely tailored deals […]

Geohash: Targeting precision for your marketing decision

What is Geohash? Geohash is a public-domain Geocoding system. It is a simple way to encode latitudes and longitudes into short alphanumeric strings. The user could be anywhere in that area, they are not necessarily in the center of the area. This is really useful as latitude and longitude only represent a single point on […]

Play to Win, How Gamified Ads Are Changing the Marketing Game

Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by […]

Unleashing the Power of Zero-Party Data: Revolutionizing Data-Driven Marketing!

Digital marketing can very simply be defined as “Achieving marketing objectives through applying digital media, data, and technology.” It is the practice of promoting products or services using various online channels and platforms, such as websites, social media, email, and search engines, to reach and engage with a targeted audience. It encompasses strategies and techniques […]

The top 14 AI tools of 2023 have arrived!

In today’s world, businesses are leveraging Artificial Intelligence and transforming industries, bringing innovation and revolution across the lives of individuals and corporations.  Did you know that there is a 15.7 trillion dollar GDP forecasted boost in AI by 2030? In recent days more than 77% of devices use AI and consumers have been using machine […]