At MEmob+, we are dedicated to upholding the highest standards of data privacy and user consent, ensuring that all our data handling processes are 100% compliant under TCF 2.2. This commitment allows brands to not only reach but also resonate with their target audience ethically and effectively.
The Role of Transparency and Consent Framework (TCF)
Consent as a Legal Basis:
Under TCF 2.2, suppliers must utilize consent as the legal basis for processing personal data for advertising and content customization.
User Control:
Users can provide or withdraw consent and use their ‘right to object’ to data processing. They also have more control over data processing aspects, such as precise geolocation.
The Right to Object:
Most international privacy regulations fall into one of two categories when it comes to using user consent as a legal foundation for data processing: opt-in or opt-out consent regimes.
Opt-in:
The user must voluntarily provide their email address, sometimes their full name and other personal information.
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Opt-out:
If a user decides they no longer want to receive targeted ads, emails or any marketing point, they can follow an opt-out process.
Users at MEmob+ can easily opt-out of receiving personalized ads, ensuring their preferences are respected in every interaction.
While opting out means ads will not be tailored to personal tastes, MEmob+ ensures that the quality of advertising remains high, keeping engagement levels consistent.
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of users feel more positive about a brand when it respects their ad preferences
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of users are more likely to spend time on a platform that offers straightforward data control options.
Why Brands Choose MEmob+
Choosing MEmob+ means partnering with a leader in compliant, consented data use. Brands that collaborate with us can confidently navigate the complexities of MENA market regulations while engaging audiences effectively. Our approach ensures that advertising not only meets legal standards but also aligns with brand integrity and consumer trust.
An Overview of Data Privacy Laws and Regulations in the MENA Region
The UAE has introduced a comprehensive Data Protection Law in 2021, applicable to the private sector. Abu Dhabi Global Market (ADGM) and Dubai International Financial Centre (DIFC) have updated laws mirroring the EU GDPR.
The Protecting Personal Data Privacy Law (PPDP) enacted in 2016 is similar to GDPR. The Qatar Financial Centre (QFC) also updated its data protection regulations in 2021.
The Personal Data Protection Law (PDPL) came into force in 2019, aligning closely with GDPR, with strict enforcement measures.
Introduced its Personal Data Protection Law (PDPL) in 2021, regulated by the Saudi Data & Artificial Intelligence Authority (SDAIA).
