Playing It Safe Won’t Cut It. How Far Would You Go? Ethical or Not!
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In the competitive world of advertising, brands are always faced with the same problem: how to get customers to pick their product over that of a competitor. The rules of this high-stakes game are always shifting. But would you go to any lengths to dominate? The Numbers Don’t Lie of consumers struggle to differentiate between […]
How to Make Your Ads Stick in a Blink-and-Miss World
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Welcome to the world of fleeting attention spans! In a universe bursting with advertisements capturing attention and creating a lasting impression within mere seconds has become paramount. Marketers now face the ultimate challenge of retaining consumer attention, given attention spans that are briefer than a Snapchat story. To carve an unforgettable niche, strategic shifts are […]
Insider Tips on Shielding Your Budget from Ad Fraud
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In today’s digital advertising landscape, marketers face various challenges that can hinder the success of their campaigns and impact their return on investment. Did you know that 21% of advertising budgets are lost to the silent thieves of ad fraud? Bots are digital actors that are programmed to mimic human actions, such as clicking ads […]
Qatar’s E-commerce is booming, wondering what’s in it for the retail segment?
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Qatar’s e-commerce is thriving due to its young and tech-savvy population, as well as a sizable expatriate community that is no stranger to online shopping. Qatar’s retail industry has grown significantly in recent years, owing to the thriving e-commerce market. With lightning-fast internet speeds and 99% of the population living in cities, it’s no surprise […]
Leveraging the Power of Web 3: A Marketer’s Advantage
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To understand this, let us find out the different iterations of the internet: The internet has experienced substantial changes as it transitioned from Web 1 to Web 2 and is currently progressing towards Web 3. With each phase, the internet evolves, empowering users and offering new possibilities for communication, collaboration, and ownership of digital identities. […]