MEmob | Data Mining Platform

WE ARE A DATA MINING PLATFORM

We manage, enrich and activate billions of unique addressable profiles in 144 countries in a privacy-compliant way

A REAL-WORLD LOCATION-BASED ATTRIBUTION PRODUCT

We go beyond clicks and views to measure and maximize impact, capturing physical footfall and attributed audiences for remarketing.

Data Analysis

OOH LOCATION AND AUDIENCE ANALYSIS

We advise on OOH site selection, measure campaign performance, mine exposed audiences and enable remarketing with device ID data.

OOH / Mapping

MARKET RESEARCH & DATA ANALYSIS

We reveal valuable consumer insights using different studies and techniques to define and optimise your strategies and plans

Market Research

More Than 6.5 Billion Devices at Your Fingertips

The MEmob Collective includes rich device metadata including app usage, other apps on device (app affinity), precise location, demographics, and interests & behaviors. Build custom audiences, generate lookalike audiences, or activate pre-packaged audiences on more than 40 top platforms and media partners. Collective data can also be licensed directly via dynamic data feed.

Enrich, activate, and harness the power of your data. Choose the MEmob Analytics Platform to monetize big data effectively and efficiently across the digital advertising ecosystem.

Market Insights

Strategize better by understanding your brand, markets, and competitors and then integrating actionable market insights with data technology.

Audience Study

Understand consumers’ online and offline journeys including demographic and psycographic data, along with digital footprints and physical points-of-interest.

Location Analysis

Acquire real-time and historical location data based on users’ mobility and dwell time. Evaluate and plan for your Out Of Home campaigns with measurable data.

CONNECT OFFLINE TO ONLINE

Billboards, digital signage, and kiosks expose consumers to your advertiser’s message in the real world. Turn those OOH audiences into digital ones and extend your message across all their devices. Then monitor and report on location-based (in-store) attribution.