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MEmob+ opens European HQ in Madrid

We're very excited to announce our expansion in Europe with the opening of a new regional HQ in Madrid. We...
February 21, 2022
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MEmob+ launches EXPO visitor audience segments

Staging the EXPO 2020 was always going to be a mammoth task, and, while the pandemic forced a one-year delay...
February 21, 2022
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Meet MEmob+’s New CTO: Mohamad Al Eskandarani

Mohammed Al Eskandarani has joined MEmob+ as our new Chief Technology Officer. In his new role, he will develop the...
February 10, 2022
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Extending Our Footprint with Expansion in Riyadh & Doha

We're thrilled to announce that we're building on our success in Saudi Arabia and Qatar with the opening of offices...
February 3, 2022
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From outdoor to in-store

The Ask: A German luxury car manufacturer wanted to assess the performance of its outdoor advertising placements in the Abu...
December 12, 2021
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Breaking Up with Cookies: A Fresh Approach to Digital Advertising

When third-party cookies finally go, we'll have to find and combine a mass of consumer understanding with an actual ad,...
December 8, 2021
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A level data playing field

Apple, Amazon, Google, Facebook, they're all getting bigger with data, often at the expense of smaller companies. Apple can now...
December 5, 2021
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From Top to Bottom: How a Full Funnel Boosts Your Conversion Rates

There was a time when mass marketing prevailed, when economies of scale ruled, and wastage was acceptable. Instead of a...
November 22, 2021
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Near Joins Forces with MEmob+: A Promising Partnership for the Future

Akama Holding, the Dubai-based family office with investments in media, tech and content, has welcomed Near, the leading privacy-led source...
November 2, 2021
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Maximizing Your Tourist Reach: A Data-Driven Approach from the Expo

The ambitious target of 25 million visitors to the Expo 2020 is achievable as long as we capitalise on every...
July 5, 2021
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Smart Data Collection: Navigating the Post-Cookie Era

We’re a couple of years away from a radical change in the way digital marketing operates. In 2023, third-party cookies,...
June 16, 2021
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Unlocking the Power of Data to Enhance Your Ramadan Experience

The Ramadan experience this year will once again be a mixture of tradition and adaptation to unique conditions. Here is...
April 13, 2021
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Ramadan Kiri with 30 recipes in one click

The Ask: Bel wanted to make sure its Kiri cheese was the star ingredient in Ramadan dishes in 2020, inspiring...
March 21, 2021
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McDonald’s gets tasty results from fresh geo-farmed data

The Ask: During the country’s curfew to contain the pandemic, McDonald’s RICC, the chain’s franchisee in the Northern, Eastern and...
January 19, 2021
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IKEA part sale: right time, right place, right message

The Ask: To boost its in-store traffic for its part sale, IKEA UAE briefed MEmob+ with a five-week digital campaign...
January 19, 2021
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