Video Ads with No Sound: Why Are Brands Turning Down the Volume?
Have you ever scrolled through your social media feed and noticed something was missing? It’s the sound! As you scroll through countless posts, you may have realized that more and more video ads are being served up in complete silence. What’s behind this curious trend, and why are brands turning down the volume? The Rise […]
Breaking New Ground: MEmob+ Expands into Europe with a Competitive Edge in Germany
“Expansion is the path to innovation and growth,” and that’s precisely the journey MEmob+ continues to embark upon! After successfully establishing our presence in Spain, we are now excited to announce our strategic expansion into Germany. This move represents more than just entering another market; it signifies our ongoing commitment to enhancing advertising strategies, advancing […]
The Winners and Losers of Google’s Cookie Pixels in the MarTech Industry
Google’s recent decision to keep its cookie pixels has created a stir in the MarTech industry. While some sectors have welcomed the move, others have found themselves at a disadvantage. This blog will explore who the winners and losers are in this new landscape and what businesses should consider for the future. Cookie pixels are […]
Playing It Safe Won’t Cut It. How Far Would You Go? Ethical or Not!
In the competitive world of advertising, brands are always faced with the same problem: how to get customers to pick their product over that of a competitor. The rules of this high-stakes game are always shifting. But would you go to any lengths to dominate? The Numbers Don’t Lie of consumers struggle to differentiate between […]
Data Done Right: How MEmob+ Leads with Consented Data in MENA
At MEmob+, we are dedicated to upholding the highest standards of data privacy and user consent, ensuring that all our data handling processes are 100% compliant under TCF 2.2. This commitment allows brands to not only reach but also resonate with their target audience ethically and effectively. The Role of Transparency and Consent Framework (TCF) […]
Countless Awards and Victories at the MMA SMARTIES 2024
The MMA SMARTIES MENA & KSA Awards stand as a beacon of excellence, recognizing those who redefine the boundaries of creativity, effectiveness, and data-driven success. It is with immense pride and excitement that we share MEmob+’s spectacular success at the recent MMA SMARTIES MENA & KSA Awards. This year, our team was not just participants […]
Green Advertising Solutions – A Commitment to Sustainability
In the world of Sustainability… WE ARE advertising responsibly! In today’s world, “sustainability” isn’t just a buzzword; it’s an important component of brand integrity. Consumers are becoming selective; favoring brands that commit to environmental responsibility over those simply capitalizing on trends. This blog explores how we, at MEmob+, aren’t just talking about sustainability, but living […]
Precision in Personalization: MEmob+ Back-to-School Story
Sam, having successfully navigated the world of targeted advertising and embraced his new look, found himself amidst the hustle and bustle of back-to-school preparations. His wife, Emily, embarked on a mission to procure all the essential supplies for their kids. Picture this: As Emily scrolled through her social media feed, the algorithms whispered among themselves, […]
Reaching Targeted Success with Compliance and Innovation
At MEmob+, we operate under a clear and effective mantra: COLLECT. ANALYZE. ADVERTISE. Here’s how we EMPOWER our advertising strategy with top-tier data practices: 100% Compliant Data Collection: We gather zero-party data directly from users—data that users provide willingly and proactively. Every piece of information is collected with full user consent, ensuring transparency and trust. […]
TCF 2.2 and Its Impact on Digital Advertising
Many businesses process users’ personal information to create personalized content and enhance digital advertising. The TCF is a voluntary accountability tool, and in May 2023, IAB Europe released version 2.2. The TCF is a voluntary framework that businesses can implement to assist with serving digital ads while honoring laws like the GDPR and ePrivacy Directive. […]
