Programmatic advertising has transformed how marketers reach audiences, with demand-side platforms (DSPs) playing a central role in this evolution. Advertisers can use these platforms to bid efficiently, target the appropriate audiences, and improve campaign performance for a higher return on investment ROI.
However, for many marketers, DSPs are more of a problem than a solution because of their inefficiencies, complicated procedures, and privacy issues. That’s where Excelate by MEmob+ comes in. Designed with simplicity, precision, and performance in mind, Excelate transforms how advertisers drive ROI and connect with their audiences to enhance the impact, accessibility, and transparency of their campaigns.
What is a DSP and How It Functions: A Quick Guide
DSP is a robust platform that allows marketers to purchase digital ad inventory in real-time across various media channels, including websites, mobile apps, and connected TV (CTV).
This is how they function:
Connecting Advertisers and Publishers: A DSP links publishers and advertisers through ad exchanges, acting as a bridge, matching ads with the right placements. Publishers provide their inventory, while advertisers set their objectives, targeting standards, and spending limits.
Real-Time Bidding (RTB): The DSP evaluates user data when a user visits a website or app to determine whether they meet the advertiser’s requirements. If so, the DSP uses RTB to bid for the ad placement.
Data-Driven Decisions: DSPs guarantee that the appropriate audiences see advertisers’ messages by utilizing insights such as demographics, location, and browning behavior, leading to higher viewability.
Campaign Optimization: DSPs analyze performance data during the campaign, allowing advertisers to modify their tactics in real-time and ensuring better outcomes like increased conversions or click-through rates (CTR).
The Challenges Marketers Face with DSPs
Lack of Transparency: Many DSPs hide details about ad placements, publisher selection, and budget allocation, making it hard to track ROI or improve strategies.
Inefficient Bidding: Outdated algorithms often lead to missed opportunities or wasted budgets due to poor real-time adjustments.
Limited Targeting: Weak targeting tools fail to reach the right audiences, resulting in irrelevant impressions that increase costs and reduce effectiveness.
Multichannel Complexity: Managing campaigns across platforms like mobile apps, Mweb, and connected TV is complex when interfaces are clunky or confusing.
Data Privacy Risks: Without precise compliance tools for laws like GDPR and CCPA, marketers risk legal and reputational damage.
Ad Fraud: Invalid traffic and fake clicks waste budgets and undermine programmatic advertising’s credibility.
Excelate by MEmob+: Advanced Advertising Solutions Designed to Fit SMEs
Excelate, Data & AI-powered DSP is a game-changer designed to address these pain points with a user-first approach and to empower SMEs with premium tools and features typically reserved for enterprise-level advertisers.
Key Features of Excelate:
Cost-Effective Tools: Access to real-time bidding, ad optimization, and audience targeting without high costs. Excelate makes programmatic advertising accessible to businesses with smaller budgets with a $5,000 minimum spend.
Simplified Campaign Setup: An intuitive interface makes launching and managing campaigns easy.
Scalable Growth: Flexible pricing adapts as your business grows.
Maximized ROI: Advanced bidding and fraud detection ensure better ad performance and real audience engagement.
Transparent Reporting: Gain actionable insights into performance and costs, enabling smarter decision-making.
Precise Targeting: Leverage behavioral and contextual data for precise audience engagement.
Multichannel Support: Seamlessly run campaigns across Mweb, In-apps, mobile, CTV, and Google Ads.
Data Privacy Compliance: Excelate ensures GDPR compliance, safeguarding campaigns and brand reputations.
Real-Time Optimization: AI and machine learning ensure improvement to continuous campaign performance, leading to higher ROI.
Excelate ensures that smaller advertisers may successfully compete in today’s cutthroat digital advertising landscape while abiding by data protection laws like GDPR by bridging the gap between enterprise-level advertising technology and the requirements of SMEs.
Real Results: Driving QSR Success with Excelate
When a leading Quick-Service Restaurant (QSR) faced a 38.91% drop in sales during a high-potential period, they partnered with MEmob+ for a data-driven, strategic solution.
By leveraging Excelate’s DSP, MEmob+ implemented precise audience targeting, advanced location intelligence, multi-channel ad placements, and real-time optimizations, successfully revitalizing sales, boosting foot traffic, and reinforcing the QSR’s market position.
- 92.30% viewability
- 99.79% brand safety achieved
- 14,490+ in-store footfalls at key branches
- 21.7x ROAS, bridging a 15.20% sales gap and achieving a 24.88% growth rate.
Download the full case study to see how Excelate drove real results, precision, engagement, and ROI in a competitive market.
Excelate by MEmob+ bridges the gap between complex programmatic solutions and the need for simplicity and performance. Whether you’re an SME or a large advertiser, Excelate empowers you to confidently navigate today’s competitive landscape.
Discover how Excelate, Demand Side Platform (DSP) Can Elevate Your Campaigns, Maximize ROI, and Simplify Your Advertising Journey.
FAQs
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1. What makes Excelate different from other DSPs?
Excelate offers a transparent, cost-effective, and AI-powered solution tailored for SMEs, ensuring precise targeting, real-time optimization, and GDPR compliance.
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2- Is Excelate suitable for small and medium-sized businesses (SMEs)?
Yes, Excelate is designed to provide enterprise-level programmatic tools at an affordable cost, making it accessible to SMEs with a $5,000 minimum spend.
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3- Which advertising channels does Excelate support?
Excelate supports Mweb, in-app, mobile, connected TV (CTV), and Google Ads, enabling seamless multichannel campaign execution.
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4- How does Excelate ensure brand safety and ad fraud prevention?
Excelate integrates advanced fraud detection and brand safety measures, ensuring ads reach real audiences in secure, high-quality environments.
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5- Can I track my campaign performance in real-time?
Yes, Excelate provides detailed, transparent reporting with real-time insights to help you measure performance and optimize campaigns efficiently.
