Hey advertisers!
It’s that time of the year again—back-to-school season preparations are back again! Guess what? If you’re aiming to get your products on those shopping lists, it’s all about winning over the kiddos.
Kids these days aren’t just tagging along for shopping—they’re the VIP decision-makers! From the coolest lunch boxes to the trendiest backpacks, if it gets the thumbs-up from the little ones, parents are more likely to grab it off the shelves. So, how can you make sure your ads speak directly to these mini-consumers? Let’s dive in!
CATCH THEM
WHERE THEY PLAY
Kids love their screen time, right? Plaster your ads on the games and websites they can’t get enough of.
When you peak their interest, they’ll be sure to nudge their parents your way. Remember, if you catch their eye, you’re likely to catch their parents’ wallets too.
MAKE IT FUN, MAKE IT BRIGHT,
MAKE IT KID-FRIENDLY
Think of fun visuals and catchy content that speak directly to kids. This isn’t the place for grown-ups! So go with colorful characters, exciting animations; rich media gamified experiences, videos that attract attention and push for conversion.
What can you advertise for?
The lunch bags market is expected to zoom to a staggering USD 1.96 billion by 2029, growing at a whopping 11.0% rate.
Think long term and push towards the products you want to keep on selling all throughout the school year and not just at the start: The lunch boxes & the items inside!
It’s not just about the numbers; it’s about the emotional connection these lunch boxes create. Parents want to send their kids off with more than just a meal; they want to send them off with a piece of home and a sprinkle of love.
This is your chance to advertise linking the emotions of parents with the joy of the kids! Make those kids look forward to delicious food placed in amazingly cool lunch boxes and in even brighter lunch bags! So many choices and so many items to choose from.
Okay, ready to take your ad game up a notch? With Memob+, we’re all about targeting the right audience—hello, Generation Alpha!
With advanced location intelligence technologies and enriched audiences MEmob+ will not only deliver the ad to the right decision makers, but will also deliver the ads in the right places. In games where kids spend their most time and when they are consuming content online.
