Summer in the UAE is typically a slow season for tourism due to the very high temperatures. However, Yas Island, a premier entertainment destination, aimed to defy this seasonality slump and attract families during the hot summer months.
Objectives:
- Increase brand awareness to generate excitement for Yas Island.
- Drive bookings to boost reservations for Yas Island hotels and theme parks.
- Capitalize on summer to generate revenue during the traditionally slow summer season.
Results:
The campaign exceeded expectations, delivering impressive outcomes:
- Unique Reach
- Conversions
- Viewability Rate
- Return on Ad Spend (ROAS)
This successful campaign highlights the power of combining location intelligence, data expertise, and creative strategies to boost tourism even during the slow summer season.
