From DATA to STRATEGY | Offline and Online Consumer Behavior Insights in the GCC During Ramadan
From DATA to STRATEGY: Consumer Behavior Insights in the GCC During Ramadan 2024 Ramadan 2024 revealed a dynamic blend of tradition and innovation across the GCC, creating unprecedented opportunities for brands to connect with their audiences. This case study dives into the offline and online consumer behavior trends shaping the region during Ramadan. Learn how […]
MEmob+ and Skechers Partner for Precision Marketing for Pilgrim Comfort During Hajj
Skechers, renowned for its durable and comfortable footwear, aimed to launch a new shoe product line—the “Hajj Shoes Collection”. Given the physical demands of the pilgrimage, there was a significant opportunity for Skechers to market their shoes as a reliable companion for pilgrims seeking comfort during their spiritual journey. MEmob+, leveraging its proprietary location intelligence […]
The Award-Winning ‘Fresh Start’ that Sparked Sales: Leading Sport’s Brand Ramadan Campaign
During Ramadan, a leading sports brand faced significant challenges as fasting disrupted routines and decreased demand for athletic apparel. Anticipating a potential 15% decline in foot traffic at their Dubai Mall store, the brand aimed to sustain sales and attract new customers. Through MEmob+’s data-driven “Fresh Start” campaign, which leveraged location intelligence and audience profiling, […]
MEmob+ Data-Driven Audience Enrichment Helps Babyshop Drive Acquisition
Babyshop, Landmark Group’s one-stop children’s concept store, was experiencing a declining conversion rate. Their challenge was to raise awareness and drive new app installs. They also wanted to retarget new as well as former inactive app installers to drive acquisitions. For this, they aimed at targeting mothers and pregnant women across the UAE to drive […]
MEmob+’s Location Technology Helps Almarai Raise Awareness
Almarai, the world’s largest vertically integrated dairy firm, launched a wide range of unique premium (Farm’s Select) smoothies to capitalize on the increasing trend of health and indulgence without compromise in Saudi Arabia. Their goal was to raise awareness and generate demand from discerning consumers. The challenge was to identify and target the right profiles […]
