Precision in Personalization: MEmob+ Back-to-School Story
Sam, having successfully navigated the world of targeted advertising and embraced his new look, found himself amidst the hustle and bustle of back-to-school preparations. His wife, Emily, embarked on a mission to procure all the essential supplies for their kids. Digital Intervention: When Algorithms Come to the Rescue The next morning, as Emily scrolled […]
Grabbing Attention in the First 5 Seconds – Ads In The Gaming World
In-Game Advertising: Creating in-game video ads is a brilliant strategy to engage audiences and generate excitement around your brand and its products, but it presents a unique challenge: capturing players’ attention within seconds. With the option to exit ads delivered in different formats after just 5 seconds, you often have only a brief moment to […]
How Personalized Ads Led Sam and Emily to Their Dream Vacation
Sam and Emily found themselves longing for a much-needed family vacation—a chance to make meaningful memories with their kids. With their children’s enthusiastic expectations for a fun-filled adventure during the summer and their need for a peaceful retreat, the search for the ideal holiday destination became a challenge: Their main objective: Find a place where […]
Targeting the True Decision Makers of Back-to-School Shopping!
Hey advertisers! It’s that time of the year again—back-to-school season preparations are back again! Guess what? If you’re aiming to get your products on those shopping lists, it’s all about winning over the kiddos. Kids these days aren’t just tagging along for shopping—they’re the VIP decision-makers! From the coolest lunch boxes to the trendiest backpacks, […]
Racing to Success where F1 Thrills Meet Saudi Sights
Imagine your brand racing down the final stretch at the final corner, neck, and neck with competitors, and you’re looking for that one opening to pull ahead and take the checkered flag. In marketing, that edge comes from understanding and leveraging the latest trends in entertainment combined with understanding tourist behaviors and interests. Today, we’re […]
MENA Consumer Trends: Foodies, Green Influencers, and Hyperlocal Experiences
Consumer behavior in the MENA region is changing significantly due to factors like increased urbanization, growing affluence, and widespread use of digital technology. This shift is creating a varied consumer landscape, with distinct preferences and aspirations among different segments. The holy month of Ramadan provides a unique opportunity to connect with audiences in a personalized […]
GCC’s Holiday Shift: Tradition to Modern Celebrations
When we think of Christmas, our minds often gravitate toward Western countries; however, it may be intriguing for many to discover that Christmas is celebrated in diverse cultural settings, including countries within the Gulf Cooperation Council (GCC). The unique blend of cultures adds a fascinating dimension to Christmas traditions in the Gulf Region. Christmas Celebrations […]
Secrets to Seasonal Marketing Success: Tailor Your Shopper-Centric Strategy.
In 2022, Black Friday witnessed a remarkable $9.12 billion in online revenue, cementing its status as one of the premier shopping spectacles of the year. As we approach the upcoming Black Friday, brands are immersed in preparations for this momentous shopping event. Black Friday is more than just discounts; it’s about offering precisely tailored deals […]
Play to Win, How Gamified Ads Are Changing the Marketing Game
Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by […]
Unmissable Insights for a Successful Back-to-School Season
The back-to-school (BTS) season is a crucial period for retailers and businesses alike, representing a time of heightened consumer activity and significant revenue potential. As the anticipation of the new academic year builds, parents, students, and educators embark on a quest to equip themselves with all the essentials for a successful start. In this dynamic […]
Saudi Arabia’s QSR Market Surges Ahead with Unparalleled Growth
The Saudi Arabian Food Services Market is anticipated to reach USD 26.54 billion by 2026, growing at a CAGR of 7.68% during the forecast period. The Quick Service Restaurant (QSR) industry in Saudi Arabia is experiencing a dynamic and competitive landscape. The present state of the Quick Service Restaurant (QSR) industry in the country highlights […]
Qatar’s E-commerce is booming, wondering what’s in it for the retail segment?
Qatar’s e-commerce is thriving due to its young and tech-savvy population, as well as a sizable expatriate community that is no stranger to online shopping. Qatar’s retail industry has grown significantly in recent years, owing to the thriving e-commerce market. With lightning-fast internet speeds and 99% of the population living in cities, it’s no surprise […]
Get inside the mind of your target market this summer
The famous opening lines of Chaucer’s Canterbury Tales, ‘Aprille with his shoures soote’ (April with its sweet showers), stated that summer was the time when people longed to set off on their travels. Summer travel has existed for over 500 years, whether as pilgrimages that gave birth to the concept of ‘holidays’ (from ‘Holy Days’) […]
Heartwarming Mother’s Day Gifts
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