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Geomarketing article

2025’s Top Geomarketing Trends: What You Need to Know

Location is no longer just a place on a map—it's your most powerful marketing asset. As we move through 2025,...
May 7, 2025
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Isoline map showing high-conversion zone for a QSR based on audience proximity.

How Isoline Mapping Is Reshaping QSR Marketing in the MENA Region?

In today's rapidly evolving advertising landscape, Quick Service Restaurants (QSRs) are embracing data intelligence and geospatial technology to gain a...
April 9, 2025
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Ramadan Moment Marketing: Capture High-Intent Shoppers & Drive Sales

Timing is everything. Whether it’s a fresh Iftar meal or an ad placed at the perfect moment, your brand's success...
March 20, 2025
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Excelate DSP header showing AI-driven ROI for advertisers in 2025

Excelate – The DSP That Drives ROI for Advertisers in 2025

Programmatic advertising has transformed how marketers reach audiences, with demand-side platforms (DSPs) playing a central role in this evolution. Advertisers...
February 24, 2025
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EU AI Literacy: What Does it Mean for MarTech Agencies?

Artificial Intelligence (AI) is reshaping marketing, but with great power comes great responsibility. The EU AI Literacy Act is set...
February 20, 2025
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How AllPings Helps GCC Marketers Stop Wasting Ad Spend

Let’s be honest—marketing in the GCC region,  Saudi Arabia, UAE, and Qatar is both a challenge and an opportunity. With...
February 17, 2025
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Apple’s $95M Siri Settlement: A Wake-Up Call for Data Privacy Advocates

A lawsuit alleging that Siri, Apple's virtual assistant, eavesdropped on customers without their consent was recently settled for $95 million....
January 21, 2025
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From Data Trails to Precision Marketing: Redefining Personalization in 2025.

1. How Data Trails Transform Consumer Insights Every activity in the digital world, whether it's clicking on an ad, surfing...
January 13, 2025
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OOH Advertising Best Practices & Insights for Saudi Arabia and the UAE

Out-of-home (OOH) advertising remains one of the most effective ways for brands to connect with diverse audiences in the UAE...
December 26, 2024
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How Predictive Analytics Drives Smarter Ad Campaigns and Improves ROAS

Predictive analytics have transformed the advertising environment by employing data-driven insights to foresee outcomes, allowing marketers to make more informed,...
December 4, 2024
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MEmob+ ISO 9001 Certified: A Milestone in Our Commitment to Quality

We’re thrilled to announce that MEmob+ has officially earned ISO 9001 certification! This achievement marks a significant step in our...
November 27, 2024
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The Rise of Predictive Analytics in GCC and Global Business

Predictive analytics has transformed decision-making across industries by allowing businesses to leverage data-driven insights to forecast future trends, behaviors, and...
November 20, 2024
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Google’s 5-Year Bad Luck Streak

Five Years of Global Fines: Google’s Regulatory Rollercoaster The past few years haven’t been kind to Google, with fines from...
November 7, 2024
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AI Visuals Gone Wrong The Wild Ride of Creating AI Visuals

AI text-to-image generators have revolutionized the way creators of all skill levels express their ideas and share their inspirations. From...
October 18, 2024
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Why Settle for Broad Reach When You Can Have Precision? Meet AllPings!

Let’s face it—advertising on social platforms like Meta, TikTok, and Snapchat can feel a bit like throwing spaghetti at a...
October 14, 2024
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