Wallace - Zero-Party Data & Reward-Based Surveys

A World of Rewards and Profit

with Zero Party Data

Precise data-driven strategies.

Wallace, a rewarding global platform, where users share their thoughts, brand viewpoints, and overall sentiments receiving valuable rewards in return.
It provides brands with a deeper understanding of their audiences’ interests and behaviors, enabling targeted advertisement aligned with consumer desires.

Wallace capitalizes on zero-party data by motivating users to willingly share their movements, preferences, and engagement within the app rewarding users with points redeemed as vouchers, giveaways, coupons, discounts and local currency.

Committed to strict data protection standards, this approach turns users’ data into actionable insights, providing marketers with a direct pathway to understand and optimize their marketing campaigns based on shared interests and behaviors

The Power of Zero-Party Data

Precision targeting with actionable personal preference data

01

Zero party data is collected through incentivized surveys

02

Data is analyzed to uncover patterns and insights

03

Targeted ads are crafted using data driven insights for intended audiences

In-App User Surveys

Surveys across various industries such as travel, retail, entertainment, automotive, F&B, QSR, and more, offering users a chance to earn rewards by sharing their insights.

Mobility and Biometric Data

An opt-in location sharing feature allows Wallace to collect data on movements and visited locations, rewarding users for their activity. Users have the option to turn off this feature.

Gamified Experiences

"Spin the Wheel" boosts engagement and app retention by offering users the opportunity to win prizes, coupons, and discounts from a brand and the app itself.

Advertiser Solutions with Wallace

Enrich user profiles

with valuable data for personalized advertisement

Cross-matched data

for predictive analytics and market research

Real-time mobility tracking

to elevate OOH strategy and placement

Collecting insights and sentiments to

refine marketing and business strategies

Integrate branded in-app gamified experiences

for improved brand recognition

Offering incentivized prizes, coupons and discounts

to boost offline and online sales

Reach your target audiences

in up to 25+ countries

Use consumer feedback to

to develop and improve products and performance

Solutions

Products

Insights

Company