Basaffar Eye & Optical Center is a leading, state-of-the-art facility in Saudi Arabia, offering expert ophthalmology services to patients. Due to increased competition in Jeddah and Madinah, Basaffar aimed at boosting brand awareness, increasing consultancy bookings, and footfall to the clinics. The facility’s expert ophthalmologists and eye technicians are also aimed at identifying potential patients and creating lasting relationships with the ones who frequent the center.
MEmob+ ran a large promotional campaign to raise brand awareness and generate organic leads, establishing Basaffar as one of Saudi Arabia’s most prominent eye centers. Using AI location intelligence, MEmob+ identified and targeted Basaffar’s existing and potential patients locally -in Jeddah and in Madinah. To attract the right audience, MEmob+ used a simple message – ‘We offer the best treatment options at an affordable cost’.