McDonald’s continuous innovation and data-led marketing have contributed to its long-standing position in the market. McDonald’s launched the “Order Ahead” feature in response to the UAE’s fast-paced lifestyle, giving on-the-go customers a convenient way to save time. McDonald’s campaign in the UAE focused on increasing awareness and footfalls, and testing the readiness of the market for the “Order Ahead” service.
Location intelligence played a crucial role in McDonald’s campaign to increase customer loyalty and drive foot traffic to their stores by leveraging customers’ price-conscious nature. By utilizing MEmob+’s proprietary always-on location signal technology that detected signals from Bluetooth, WIFI, apps, browsers, and hardware inside customers’ phones, we were able to accurately identify and segment consumers for targeted messaging. Through data-driven activation on Display (MWeb & InApp ads) and rich media surveys, we created buzz around discount offers and successfully drove foot traffic to McDonald’s stores.