Visa, a global payments technology company, aimed to grow and statistically lift the usage of its cross-border payments among international tourists intending to travel to the UK, Italy, and France. The business objective was to increase cardholder spending through the promotion of Visa European merchant offers, while the marketing objective was to persuade travelers to choose Visa over cash.
MEmob+ employed its cutting-edge IP data detection and location intelligence to identify the audiences and our data-driven approach and strategy lead to a statistical growth in Visa card usage worldwide.