Grabbing Attention in the First 5 Seconds – Ads In The Gaming World

In-Game Advertising: Creating in-game video ads is a brilliant strategy to engage audiences and generate excitement around your brand and its products, but it presents a unique challenge: capturing players’ attention within seconds. With the option to exit ads delivered in different formats after just 5 seconds, you often have only a brief moment to […]

How Personalized Ads Led Sam and Emily to Their Dream Vacation

Sam and Emily found themselves longing for a much-needed family vacation—a chance to make meaningful memories with their kids. With their children’s enthusiastic expectations for a fun-filled adventure during the summer and their need for a peaceful retreat, the search for the ideal holiday destination became a challenge: Their main objective: Find a place where […]

Targeting the True Decision Makers of Back-to-School Shopping!

Hey advertisers! It’s that time of the year again—back-to-school season preparations are back again! Guess what? If you’re aiming to get your products on those shopping lists, it’s all about winning over the kiddos. Kids these days aren’t just tagging along for shopping—they’re the VIP decision-makers! From the coolest lunch boxes to the trendiest backpacks, […]

Unleashing the Power of Zero-Party Data: Revolutionizing Data-Driven Marketing!

Digital marketing can very simply be defined as “Achieving marketing objectives through applying digital media, data, and technology.” It is the practice of promoting products or services using various online channels and platforms, such as websites, social media, email, and search engines, to reach and engage with a targeted audience. It encompasses strategies and techniques […]

Qatar’s E-commerce is booming, wondering what’s in it for the retail segment?

Qatar’s e-commerce is thriving due to its young and tech-savvy population, as well as a sizable expatriate community that is no stranger to online shopping. Qatar’s retail industry has grown significantly in recent years, owing to the thriving e-commerce market. With lightning-fast internet speeds and 99% of the population living in cities, it’s no surprise […]

Leveraging the Power of Web 3: A Marketer’s Advantage

To understand this, let us find out the different iterations of the internet:  The internet has experienced substantial changes as it transitioned from Web 1 to Web 2 and is currently progressing towards Web 3. With each phase, the internet evolves, empowering users and offering new possibilities for communication, collaboration, and ownership of digital identities. […]

MEmob+’s Partnership with IAB Europe & MMA Global

MEmob+ is delighted to announce its association with IAB Europe and membership with MMA Global, marking significant milestones in our commitment to driving marketing excellence, fostering industry innovation, and leading advancements in the advertising and MarTech landscape. These strategic partnerships reflect our dedication to staying at the forefront of industry trends and collaborating with esteemed […]